A sound conversion optimization strategy is key for any business that wants to convert website visitors into returning customers. However, times are changing, and what might have worked in 2015 may not be as effective in terms of conversion in 2016. Not to worry, though; we’ve put together a list of four effective conversion optimization strategies that’ll yield you greater success this year.
Optimize for Mobile
It’s really no secret these days that the majority of people browsing the Web and even shopping online are doing so from a mobile device. Long gone are the days where your typical target customer is sitting in front of a desktop computer. For this reason, it’s imperative that you spend some time on making sure your site and checkout page is totally optimized for use on a variety of mobile devices. Otherwise, you’re going to miss out on a lot of conversions because your mobile customers will get frustrated trying to make a purchase using your desktop site.
Streamline Checkout
The fewer steps and fields you require your customers to complete before making a purchase, the more likely they are to follow through with the transaction. It may be time to assess your current checkout process and look for areas where you may be able to streamline. For example, do you need all of your users to create an account before they make their purchase? If so, there may be ways to speed up the account creation process, or even allow them to sign in as a guest instead (you can still give them the option to create an account after the transaction is completed).
Allow Social Media Syncing
Speaking of streamlining your checkout process, another popular trend that many online retailers are following these days is that of allowing users to sync their social media pages with their eCommerce platforms. Users can do this in lieu of signing up for a new account, which saves them time when checking out. It also gives users the option of “sharing” their purchase on social media, which is essentially a free form of advertisement for your business.
Speed Up Loading Times
Last but certainly not least, make sure you’re staying on top of your average page-load times and take steps to minimize them as much as possible. Did you know that even an extra second of waiting time on your site can lead many of your users to leave altogether? And some may never come back. To ensure the best conversion optimization, your pages need to load quickly and your entire site needs to be easy to navigate.
Now that you have a better idea of what steps you can take to increase your conversion success in 2016, you’ll be off to a great start. For further assistance with your site’s conversion optimization strategy, why not consider working with a dedicated and experienced digital marketing consultant in Jackson MS?